Safe Cycling Coordinator

The Fort Collins Bike Co-op announces the appointment of Rick Price, Ph.D. as the Co-op’s “Safe Cycling Coordinator”. The part-time, paid position is made possible by a grant from REI to promote safe cycling in Fort Collins and to teach bicycle safety to 10 – 14 year olds. The Co-op hopes to reach 5-10% of school children in that age group (400 to 800 students) over the next thirteen months under the program.
Price is a board member of the Bike Co-op, one of two founders of the bicycle advocacy group, Bike Fort Collins, and has been active in bicycle advocacy locally for over two decades. Dr. Price owned ExperiencePlus! Bicycle Tours with his wife Paola Malpezzi Price, since 1993, though they actually began the company as Bike Across Italy in 1972. The Prices sold the international company to their daughters last November.
“I’ve been putting people on bikes since 1972”, said Price in a prepared statement, “so I see no reason to quit now that I’m retired”. Price received his League Cycling Instructor certification from the League of American Bicyclists last April and has been active in the Bike Co-op’s program to increase the number of certified instructors in Fort Collins from two last March to ten this month. The Co-op’s sponsorship of another certification program in October will result in an additional fourteen instructors in Fort Collins. According to Price, “This will give Fort Collins twenty-four nationally certified instructors compared to one in Boulder and ten in Denver. Only Austin Texas has more instructors” said Price, “with twenty-nine”. “Still,” said Price, “that’s one instructor per26,000 inhabitants. We’ll have one instructor for every 5,500 residents by the end of October!”